As one of Branson’s most beloved landmarks, Dick’s 5 & 10 is a nostalgic trip back in time that captures the charm of small-town America. Established in 1961 by Dick Hartley, this family-owned variety store has been a cornerstone of downtown Branson for over six decades. Walking through its doors feels like entering a museum filled with memories, collectibles, and an endless array of treasures that delight visitors of all ages.