As one of Branson’s most beloved landmarks, Dick’s 5 & 10 is a nostalgic trip back in time that captures the charm of small-town America. Established in 1961 by Dick Hartley, this family-owned variety store has been a cornerstone of downtown Branson for over six decades. Walking through its doors feels like entering a museum filled with memories, collectibles, and an endless array of treasures that delight visitors of all ages.

The welcoming, old-town feel of Historic Downtown Branson serves as a perfectly charming backdrop for this one-of-a-kind shop. First-time shoppers are always amazed by the sheer volume, variety and quality of items for sale and multiple generations of repeat Branson visitors continue to put Dick’s 5 & 10 at the top of their “can’t-miss” list.

Visitors are in for an unforgettable experience filled with classic toys & candy, souvenirs, sports collectibles & memorabilia, on-trend home décor and gifts. Dick’s 5 & 10 is a full-line variety store with roots dating back to a time when there was a five & dime store in most American communities, and you’ll discover many of the same merchandise lines that were carried in the old time five and dime stores. 

Take a fun-filled trip down memory lane in this 10,000 square foot store that’s chock full of fun and unique merchandise. Browse over 75,000 different items including kitchen gadgets, crafts and notions, superheroes, pop culture, games, puzzles and books plus an extensive selection of old-fashioned  candies and sodas. 

Throughout the store, you will find rare and prized collections on display including the autographed Baseball Wall of Fame and WWII Aviation Prints. Don’t miss Dick’s 5 & 10 Express that runs overhead. 

No trip to Branson is complete without experiencing Dick’s 5 & 10. Dick’s 5 & 10 is located at 103 West Main Street. Call 417-334-2410 for information. Open Monday through Saturday, year ‘round, from 8:30 am – 9 pm.